Healthcare Has Left the Building: After years of wanting, many people, are beginning to feel that they have greater control over how and where healthcare is delivered to them. Primary care, mental health and women’s health (femtech) have been big winners. Perhaps because that is where the greatest need for instant, private, intimate health interaction existed. Fast followers include chronic disease management and online + offline pathways. These companies are now in scale up mode especially during and after Covid-19 pandemic.

Today, relocating healthcare in time and space is not enough. Providing bricks and mortar experience in a digital setting are table stakes and the new digital native products are conceived and designed in the new reality of patient need. Often characterised as DTx (Digital Therapeutics), these products engage users to deliver a different, often higher quality products.